SweetB is a long years existing idea, but concretely shaped in 2012. It maybe was because of the maya calendar, which was ending or because of the new Age of Pisces about to begin, but in Milan squeezed by the hot summer and frustrated because of too much working, no more free time, the new technologies, that is hard to live with, we decided to put pen to paper. And why not wearing our ideas then, in order to let people see them and maybe share them?.
The first idea almost fell upon us while we were walking though people and we noticed that there was no one without a smartphone or a tablet in his hands. We started singing a song by Nirvana called "Dimension Seven". "...Towards antisocial". This was it, the first tshirt called "Antisocial" was born. It wasn't enough: we wanted our product to be consistent with our ideas, then we decided ti produce only 100% cotton tshirt and to create a special organic cotton collection. We actually had the basis to became someone in the Streetwear field!
the themes treated in the urban atmosphere designs are easily shareable and are about job (Job or Jail), the criminal economy of money and weapons (DemocraZy), the out of control technology (WhatTheFck, Antisocial) and much more. The logo represents a skull, a fantasy character which is one the family, recognizable by its pink button and that watches to reality with its fleer.